Meet Betsey Johnson and Try Her Groundbreaking Designs

When you rent designer dresses, your primary focus is probably on the color, cut, fabric, and style details. But the story behind how that dress came into being can be even more intriguing than the question of which shoes to pair with it. Long before young ladies were turning to the Betsey Johnson label for school dance dresses, Betsey was busy developing her talent for dance and her eye for art.

Betsey Johnson’s Early Life
Betsey was born in 1942 in Connecticut. During her early years, she showed a remarkable talent for both dancing and drawing. Betsey loved to sketch costume ideas for her dance recitals, and both of these hobbies led to her groundbreaking career in fashion. According to Biography, Betsey has said, “I realized that making clothes is completing what a drawing can't be—going from two dimensional to reality." Designing fashion-forward dresses was Betsey’s way of blending her two first loves in life.

Betsey Johnson’s Early Career
Shortly after college graduation, Betsey won a Guest Editor Contest at Mademoiselle magazine. This opened the door to a job in the art department, followed by a job as a designer at Paraphernalia. During her early career, Johnson was responsible for pioneering the “Youthquake” movement, along with Andy Warhol and designer Mary Quant. She became known for whimsical, fun designs that used atypical fabrics, bright colors, low waists, and puffed sleeves.

Betsey Johnson’s Personal Fashion Label
By the mid-70s, Johnson’s customer base had grown up and moved on to clothes suitable for the workplace. She made ends meet doing freelance design work, but it wasn’t long before the punk fashion movement revitalized her career ambitions. She partnered with Chantal Bacon, an ex-model, to create the Betsey Johnson label. In 1978, they opened their first store in SoHo. Now, there are 65 Betsey Johnson stores all around the world. Johnson’s designs now grace luxury items like handbags, jewelry, and footwear.

Lending Luxury is proud to keep Betsey Johnson’s fashion-forward designs in stock. We offer designer dress rentals in Tampa, FL, to let you get the luxe look you want at an affordable price

Quick Fashion Tricks Every Girl Needs to Know

Every woman picks up a few ingenious fashion hacks here and there, like renting designer dresses for special events instead of shelling out hundreds to buy them. For a whole slew of fashion hacks to add to your arsenal, watch this featured video. You’ll learn everything from how to do a perfect shirt cuff every time to how to fix a broken zipper in just seconds.

One fashion trick addresses something both girls and guys will inevitably encounter at some point: deodorant smudges. Don’t use water to try to get the deodorant out—it won’t work. Instead, gently rub an unscented dryer sheet over the smudge.

You can find everything you need for a glamorous night out at Lending Luxury, including gala dresses and quick fashion fixes like fashion tape. Call (800) 403-9848 or visit our dress boutique in Tampa, FL, to find the perfect outfit.

How to Dress for Your Complexion

Want to know a secret that professional stylists use to keep Hollywood celebs looking their best? It starts with an analysis of your skin tone. When you determine whether your skin tone is warm, cool, or neutral, it’ll be much easier to put together a wardrobe in the color palette that flatters you. Knowing your skin tone will also make it easier to choose a designer dress rental.

Dressing for Warm Skin Tones
Women with warm skin tones typically have hair that ranges from dark brown to dark blonde, and a complexion that has yellowish or greenish undertones. This includes olive skin tones. The colors that flatter warm skin tones include amber, orange, red, and gold. If you venture into the cool colors for your dress rentals, choose from very warm shades of greens and blues, and reddish-purples.

Dressing for Cool Skin Tones
Cool skin tones have undertones of bluish shades. This can include women with complexions that range from very fair to very dark. Some examples of celebs with cool skin tones are Viola Davis and Cate Blanchett. Choose from cool colors like sapphire, emerald, amethyst, lilac, and bright blue. If you choose a warm color, go for ruby, cerise, or shocking pink (not hot pink).

Dressing for Neutral Skin Tones
Most women with neutral skin tones have hazel eyes and hair with multiple tones. They also have trouble figuring out if they’re cool or warm. Some great neutral colors include dusty pink, light peach, and cameo green. Be wary of very vibrant, “loud” colors.

Wearing Non-Flattering Colors You Love
If you fall in love with a particular hue that doesn’t flatter your complexion, you can still work it into your outfit. Wear it as a skirt or pants, so that it’s farther away from your face. Or, wear the color as an accessory. Look for shoes, a handbag, or jewelry in the color you love.

Women of all complexions, sizes, and style preferences can find what they’re looking for at Lending Luxury. Why buy when you can rent a designer dress in Tampa, FL, for less? Give us a call at (800) 403-9848 if you need assistance, or stop by our formal wear shop.

Prom Makeup Tuturials With Chelsea [VIDEOS]

You've picked out a killer dress and figured out the hair style to accentuate that neckline. Now it's time to think about makeup! Chelsea makes putting on a full face look fun! We picked two videos with some rosy and shimmer details to match the spring vibe our new dresses are giving off. Check below the video to see what newest dress styles we recommend for each look. Click the dresses to shop for your event or see all of Lending Luxury's new arrivals here!


We like this look with our more feminine and soft gowns. This ultra-girlie makeup pairs perfectly with these flowy chiffons and tulles, as well as the more simple styles in jersey fabrics. Play up those lips and cheekbones with some striking colors!

\\ FIERCE //

This glittery and bold eye is perfect for the bold dresses by Zoey Grey and pageant-like styles of Janique. We love the deep mauve lip so the eyes and lashes really shine here.

Follow Chelsea for more videos and makeup tips! And for the latest trends in high fashion dresses available in Tampa, FL, you can count on Lending Luxury. Call our showroom today at (800) 403-9848 or browse our collection of formal wear online.

FAQs About Cocktail Party Style

Unclear dress codes can result in endless hours of frustration for women. Even when an invitation defines the occasion as a cocktail party, the dress code can be open to interpretation. A cocktail dress that’s appropriate for a bachelorette party won’t necessarily work for an office party, for instance. There are some tricks you can use to put together an appropriate outfit that will turn heads for the right reasons.

How can I determine the intended dress code?
First, consider the host. If your host is known for having a conservative style, then you should dress more conservatively. The same applies to office parties. Next, check the location of the cocktail party. Is it being held at an upscale hotel, or a low-key bar or restaurant? An informal location can allow you to get a little more creative with your attire. Sometimes, the time of day can also be a clue. A cocktail party later in the evening will usually be more formal than one held earlier in the afternoon.

What hemline should I choose?
Women can usually get away with a shorter hemline at a cocktail party than at other types of occasions. However, you should still avoid going to extremes. For a cocktail party, you can’t go wrong with a hemline that falls somewhere between mid-calf and mid-thigh. The more conservative the party appears to be, the longer the hemline should be.

Why can’t I just wear an LBD?
You certainly can wear your favorite LBD, but think outside the box too. If it’s the holiday season, you could go with a metallic dress or a fiery red color. Look for a floral print or an upbeat pattern for springtime and summer parties.

Should women always wear a dress to a cocktail party?
A cocktail dress can give you a glamorous look, but you can look just as stylish in sleek trousers paired with a dressy top. Don’t try to compensate for the lack of a dress by adding extra jewelry. Pair your designer top rental with just one great statement piece, like dangly earrings or an eye-catching necklace.

Lending Luxury has a wide assortment of cocktail dresses available in Tampa, FL, which you can rent for a fraction of the cost of the purchase price. We also rent prom dresses and gala dresses. Get in touch today at (800) 403-9848.

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