Many women, while big fans of couture, find that the price tag is simply too high to buy couture garments on a regular basis. Luckily, the option to rent designer couture is becoming more available, which gives everyone a chance to experience couture clothing. Haute couture dates back to the mid-1800s in France and remains highly sought-after to this day. Why is couture so desirable? The essence of couture lies in its creation. The benefits of couture clothing lines include:
• Originality. Couture is very specific, despite the frequency with which the word is used these days. Haute couture literally means “high sewing” in French, and specifically refers to a garment that is custom-made. Today, the term is used for all high-fashion, custom-fitted clothing. Many couture designers have also established prêt-a-porter, or ready-to-wear lines which reach more customers and have lower prices, but true couture means that a dress is like no other.
• Quality. Couture garments are painstakingly made, from impeccable hand-stitching to gorgeous fabrics of the highest quality. The lining and embellishments of a couture gown are in flawless condition. The people who assemble couture are among the most talented designers, tailors, seamstresses, embroiderers, lace makers, and other craftspeople in the industry. Once you purchase a couture gown, you can be assured that it will last.
• Custom fitting. Another reason couture is so desirable is that it’s literally made for you. In France, the couture process is very stringent by law—in order for a garment to be legally considered couture, the item must be custom-fitted to one specific client, with at least two personal fittings to ensure that the garment looks as it should. This eliminates the frustration of finding a dress that fits your specific body, and takes away much of the risk of wear and tear due to improper fitting.
At Lending Luxury, we offer gorgeous couture gowns from a wide range of designers for rent or sale at our locations in San Francisco, Chicago, Atlanta, Tampa, and Los Angeles. Call us at (800) 403-9848, and we will be happy to answer any questions you may have.